Our custom integrations with Facebook, Twitter and Instagram aligned with marketing science, powers unrivalled social audience insight, unlocking conversation themes, audiences interests, demographics and psychographics.
Applying Insights and Actions power the way our studio clients define their consumer targets, track their marketing efforts and in turn effectively sequence marketing materials and messaging, to optimise and ensure that the right content is delivered to the right audience, on the right platform, at the right time.
Social campaigns globally, internationally or by individual local markets
Social campaign performance vs. competitors
Understanding of how Facebook, Twitter and Instagram's campaign engagement varies, to develop more effective social channel marketing
Marketing with deep level demographics and psychographics of engaged audiences, by social channel and market
Insight to laser focus social campaigns for maximum ROI
Our custom technology and expert marketeers enable our clients to track the relationship between their trailer launch content themes, talent and characters. We align engaged audience groups, associated demographics, psychographics and interests, to optimise future creative and messaging, for maximum ROI.
Gain deep level demographics and psychographics of Twitter and Instagram influencer audiences, to determine who the right influencer's to partner with are, aligned to your marketing strategy, based on data.
Measure the social amplification of your campaign activities, by tracking the cumulative social engagement of your campaign correlated to the audience follower base.
Take a "Pulse Check" as release approaches. Understand how audiences are engaging with associated themes, messaging and/or campaign activations, along with deep level demographics and psychographics across Facebook, Twitter and Instagram, powering optimised release date social spend and creative.
During the marketing strategy phase; track, understand and build associated audience profiles, by social channel and market for your key franchise, brands and title properties, to develop your campaign targeting strategy.