WHAT WE DO

Deliver custom audience intelligence, analytics and insights for global brands. 

 

Our services drive the way our clients define their consumer targets, track their marketing efforts and in turn effectively sequence marketing materials and messaging, to optimise and ensure that the right content is delivered to the right audience, on the right platform, at the right time.

Custom integrations with social networks, aligned with marketing science powers unrivalled social audience insight and profiling unlocking; conversation themes, interests, demographics and psychographics.

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Meet Feed...

Need to #KnowYourAudience a little better? Fear not. Feed - the most comprehensive audience intelligence concierge - is here to help.

Powered by social data, Feed is able to reveal the most intricate of audience insights; from habits to behaviours, to their biggest likes and dislikes - Feed understands your audience like no other.

So whether you're planning your next TV spend campaign, looking for a new sports star endorser, or simply wondering where your ads are best place, let Feed be your guide.

FUEL your brand - Ask Feed.

 
 
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OUR CORE PRODUCTS

THE FUEL PACK:

Supercharge your campaign measurement, performance and insight, with The FUEL Pack - tracking the full lifecycle of your campaigns, utilising the full suite of FUEL products.


Brand and Product Audience Planner: 

During the marketing strategy phase, track, understand and build associated audience profiles, by social channel and market for your brand and individual product properties.

 

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Social Influencer Identification:

Gain deep level demographics and psychographics of Twitter and Instagram influencer audiences, to determine who the right influencer's to partner with are, aligned to your marketing strategy, based on data.

 

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Digital Asset Tracker: 

Our technology and expert marketeers track the relationship between client digital asset launches and associated content and custom themes discussed by engaged audiences.

 

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OOH Social Audience Tracker:

Measure the social amplification of your campaign activities, on Twitter and Instagram, by tracking the cumulative social engagement of your OOH/DOOH campaign correlated to the audience follower base, Demographics and Psychographics.

 

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Product Launch Pulse Checker: 

Track launch periods, identifying how audiences are engaging with the Product launch, specific themes and conversations - powering optimised social spend and creative.

 

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WHO WE DO IT WITH

 
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THE FUEL FORMULA

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FUEL’s Custom “Secret Sauce”

  • Social Tracking Code and Algorithms

  • Audience Demographic and Psychographic Intelligence

  • Actionable Insights powering optimised ROI

Data


How we obtain it, where we obtain it, what data sets can we access and how can we customise it.
 

Analytics


How we make sense of the data, visualise and uncover meaningful audience intelligence.

Insights


How we derive value obtained through the use of analytics. How we translate and distill these Insights into Marketing decisions and actions to optimise campaigns.

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HOW WE ALIGN TO CLIENTS' NEEDS

 

MEASURE...

Social campaigns globally, internationally or by individual local markets 

 

IDENTIFY...

Social campaign performance vs. competitors

 

STRATEGIC...

Understanding of how Facebook, Twitter and Instagram's campaign engagement varies, to develop more effective social channel marketing 

 

OPTIMISE...

Marketing with deep level demographics and psychographics of engaged audiences, by social channel and market

 

ACTIONABLE...

Insight to laser focus social campaigns for maximum ROI

 
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SOME LEARNINGS ALONG THE WAY

It’s good to talk and ask questions. 

We don’t assume we know your needs better than you do!

Tell me something I don’t know. 

We believe the ultimate value to our clients is uncovering the previously unknown

Technological change is faster than human change.

We adopt a “one step at a time” strategy

Don’t be all things to all people.

We focus on striving to be great in one discipline

Be Independent to the campaigns.

We must be totally unbiased to what the data says

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LET'S TALK

It's easy to FUEL your campaigns, just ask...

Name *
Name

 

London Office

100 Bunhill Row, London, EC1Y 8ND

 

Los Angeles Office

6363 Wilshire Boulevard, STE 425, Los Angeles, CA 90048

 
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