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Powering social audience insight


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Powering social audience insight


FUEL INTELLIGENCE deliver'S actionable social media audience analytics and insights for global entertainment brands. 

 

Our custom integrations with Facebook, Twitter and Instagram aligned with marketing science, powers unrivalled social audience insight, unlocking conversation themes, audiences interests, demographics and psychographics.

Applying Insights and Actions power the way our studio clients define their consumer targets, track their marketing efforts and in turn effectively sequence marketing materials and messaging, to optimise and ensure that the right content is delivered to the right audience, on the right platform, at the right time.

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THE FUEL FRAMEWORK


THE FUEL FRAMEWORK


 

Measure

Social campaigns globally, internationally or by individual local markets 

Compare

Social campaign performance vs. competitors

Strategic 

Understanding of how Facebook, Twitter and Instagram's campaign engagement varies, to develop more effective social channel marketing  

Optimise

Marketing with deep level demographics and psychographics of engaged audiences, by social channel and market

Actionable 

Insight to laser focus social campaigns for maximum ROI

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FUEL CLIENTS


FUEL CLIENTS


Select FUEL Intelligence Clients

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OUR SUITE OF PRODUCTS


OUR SUITE OF PRODUCTS


Social Audience Trailer Tracker:

Our custom technology and expert marketeers enable our clients to track the relationship between their trailer launch content themes, talent and characters. We align engaged audience groups, associated demographics, psychographics and interests, to optimise future creative and messaging, for maximum ROI. 


Social Influencer Identification:

Gain deep level demographics and psychographics of Twitter and Instagram influencer audiences, to determine who the right influencer's to partner with are, aligned to your marketing strategy, based on data.


Social Campaign Amplification:

Measure the social amplification of your campaign activities, by tracking the cumulative social engagement of your campaign correlated to the audience follower base.


Pre-Release Social Pulse Check:

Take a "Pulse Check" as release approaches. Understand how audiences are engaging with associated themes, messaging and/or campaign activations, along with deep level demographics and psychographics across Facebook, Twitter and Instagram, powering optimised release date social spend and creative.


Franchise and Title Social Audience Planner: 

During the marketing strategy phase; track, understand and build associated audience profiles, by social channel and market for your key franchise, brands and title properties, to develop your campaign targeting strategy.


The FUEL Pack:

Supercharge your campaign measurement, performance and insight, with The FUEL Pack - tracking the full lifecycle of your campaigns, utilising the full suite of FUEL products.

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FUEL FOR YOU


FUEL FOR YOU


IT’S EASY TO FUEL YOUR CAMPAIGNS, JUST ASK. 

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