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KINETIC LAUNCH SOCIAL AMPLIFICATION SCORE WITH FUEL INTELLIGENCE

KINETIC LAUNCH SOCIAL AMPLIFICATION SCORE LINKING SOCIAL MEDIA INTERACTIONS WITH OOH

Kinetic Worldwide, the leading specialist in activating on-the-move audiences through location-based media, announced today the launch of Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world's first measurement tool that allows brands to attribute consumer's social media interactions directly to an out of home media spend.

      

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FUEL INTELLIGENCE ANNOUNCES DATASIFT PARTNERSHIP DELIVERING ANONYMOUS AND AGGREGATED FACEBOOK TOPIC DATA TO MOVIE STUDIO CLIENTS

10 November 2015, London, UK – Fuel Intelligence, a custom platform bringing the power of contextual data performance metrics to entertainment marketing, now offers access to anonymous and aggregated Facebook topic data through a partnership with DataSift, the Human Data intelligence provider.

Facebook topic data is anonymous and aggregated information about activities, events, and brand names that people are sharing on social media. The Fuel Intelligence and DataSift partnership will bestow movie marketers with a deeper understanding of the topics people are engaging in and give them the ability to turn this information into actionable insights in real time.

SEE THE FULL PRESS RELEASE HERE

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Analysing brand chatter

Analysing brand chatter

FUEL and Digital Cinema Media (DCM) have joined forces to explore and showcase exclusive data insights around film in 2015 by taking a holistic look at the social chatter around all of the latest movies, content and audience demographics

Read our collaborative blog posts and FUEL powered infographics below!

October 2015: Star Wars

September 2015: Bridge Of Spies

August 2015: The Martian

July 2015: Maze Runner: The Scorch Trials

June 2015: Inside Out

May 2015: Ted 2

April 2015: Pitch Perfect 2

March 2015: Avengers: Age of Ultron

February 2015: The Divergent Series: Insurgent

January 2015: Fifty Shades of Grey