The FUEL platform powers decision-makers to compare and make key data-driven decisions with more confidence and better results. Unlike traditional reporting methods, FUEL brings transparency and clarity to the delivery and consumption of marketing campaign performance data within the industry.
FUEL is the only dedicated multi-channel reporting platform for the entertainment industry and more than just a dashboard; it’s a vital source of marketing intelligence that answers questions, informs decisions and brings a new clarity to the way we all work.
ALIGN your work flow
Here at FUEL Intelligence we live and breathe data, and believe that its potential to inform is truly thrilling. So we built FUEL, the only dedicated multi-channel reporting tool for the entertainment industry. FUEL is so much more than a dashboard; it’s a vital source of marketing intelligence that answers questions, informs decisions and brings a new clarity to the way all of us work. We believe that the impact of FUEL on marketing will be dramatic, because our aim is total transparency right across the industry. No more spreadsheet smokescreens; FUEL represents the democratisation of data.
SIMPLIFY your information flow
By bringing together brilliant data scientists, talented designers and entertainment marketing experts, we’ve created a beautiful plug-and-play tool that collates huge amounts of information and presents it just how you want it. Whether you’re zooming in for intricate, real-time detail or zooming out for a broad, cross-campaign picture over several months or even years, FUEL helps to unlock your data and set it free.
SERVE just what you need
We mentioned that times are changing, and those changes are accelerating fast. The flexibility and adaptability of FUEL means that as new channels and new metrics sweep the industry, you’ll be fully equipped to reap the rewards. FUEL has been carefully designed to take the strain in this new era of marketing, helping to manage new information flows and drive greater success.
The flexibility and adaptability of FUEL means that as new channels and new metrics sweep the industry, you’ll be fully equipped to reap the rewards. FUEL has been carefully designed to take the strain in this new era of marketing, helping to manage new information flows and drive greater success.
Dynamic curated benchmarking and competitor analysis across all campaign data sets, highlighting cause and effect.
Centralised tool that focuses on the need to convert disparate data to aligned intelligence for informed business decisions.
Personalised data served for individual needs, accessible and internally shareable across departments and territories.
Ubiquitous solution managing local or global marketing campaigns aligned to paid, owned and earned metrics.
Integrated publicity clipping tool allows for real time capture and tagging of all online placements.
Secure global archive of campaign data and performance on demand.
Media value algorithm powers territory by territory publicity values.
Vendor agnostic CMS platform for simple consolidated data integration and management.
FUEL Concierge is a next-generation service that takes social media intelligence, trust and insight to a whole new level.
For decision makers who are hungry for accurate, highly-informed analysis, FUEL Concierge prides itself on maximising the value of social listening. By marrying data science with entertainment industry expertise in a unique and groundbreaking way, FUEL Concierge provides critical insight for an industry that’s short on time but rich with data.
Targeting real-time social data at source, FUEL Concierge extrapolates and links the relationships between social chatter around entertainment releases and the associated demographics of those people, to most effectively market to them.
Along with our direct access to the Twitter firehose, FUEL Concierge now offers access to Facebook topic data thanks to a partnership with DataSift, the human data intelligence provider. Facebook topic data is anonymous and aggregated content data about specific activities, events, brand names and other subjects that people are sharing and engaging around on Facebook.
Contact us now to find out how we can provide unique insight into your social audience.